Augmented reality is such a name that shows how augmented our realities are but in a virtual way. Augmented reality gives such a satisfying look at the product choice, when it is any application or E-commerce platform, everyone around the world, be it software, gaming zones to online shopping are hyping about Augmented Reality because it is worth every hype. Augmented reality increases the value of the virtual world which can’t be physically touched but can be felt. every part is easily distinguishable from the other and it just gives us more clarity before our purchases. Augmented reality is the trend that is taking a turn in the E-commerce market, take Applications like Snapchat and Instagram filters; they are all examples of Augmented reality. Augmented reality is incorporated into almost every cyber-based programme. AR is the biggest revolution aimed at changing our lives for good. and there will be a day that soon it will become a part of people’s lives at large because it has impacted and brought a very exceptional change. Many Technofreak and online technological portals are depending on AR and hiring employees so that they can provide better growth. In developed countries, a large part of the scientific group has been using this technology which is benefiting them and attracting a lot of people towards it because AR creates such huge curiosity among people. AR gives us the experience of both the combination, i.e. outer world and the virtual world, based upon its quality and upgradation, it gives us sensory feel like Auditory, olfactory, visual, somatosensory and haptics. AR is very beneficial for E-commerce platforms because it enables people to have a seamless and smooth experience of having to go through their purchases virtually when it overlays anything in the outer world. It’s an immersive experience that makes it easy for us to reach any conclusion. Augmented Reality is beneficial because it makes our selection smooth and rational as how the components of Augmented Reality blend into the outer world makes it different altogether. AR has sustained in commercial industries like entertainment, education, medicine, graphics, games, communication, E-commerce and technological spheres. AR is technically performed in real-time to make our decision rational by giving an immersive experience.
Augmented Reality in E-commerce
This sustainable technological move has changed the face of E-commerce and has made its place in it.
It has been changing according to the upgradation and time. We can see a lot of transformation in it. This technological revolution is fast-paced which makes our life a little easier, hence we can virtually have the experience of almost everything served by the internet. The service AR is served in a variety of platforms like smartphones, tablets and 3d glasses.
3d movies like The avenger end Game is simply an example of AR.
The lipstick shade we are confused about on Nykaa but get to see virtually and test the shade on our lips is another example of Augmented reality, the Bride or the rabbit we deliberately become on Snapchat is Just Another example of AR.
Games like Pokemon Go which we Enjoy also examples of Augmented reality.
Different types Of AR
There are different types of Augmented reality, like;
- Overlay AR
- Projection-based AR
- Contour-based AR
- Location-based AR
Projection-based are usually used in movies like 3d and 7d programmes when the feature is inbuilt into the glasses that are provided to the spectator.
Overlay Augmented Reality-based is usually used in online shopping platforms where the customer can choose the product after they happened to see the overplayed picture(a product they are willing to purchase) and satisfy themselves of its quality, i.e. Nykaa, Amazon, Flipkart.
Location-based Augmented reality is an example of a Google map Satellite viewer, Games Like Pokemon Go, Jurassic World Alive, turf wars, dragon quest walk and Ingress.
Everything we happen to cross nowadays is somewhere largely incorporated with Augmented reality.
Augmented Reality is there to make our life a lot easier. Thank you to the scientific technological innovation enabling AR for our seamless use even brands like Apple are hiring employees for their AR projects. They are planning for Medical and robotics production. It is evident that the mass production will be starting from March Next year 2023 and Might get itself revealed in the following months. So it is evident that E-commerce is in die-hard need of Augmented reality to perform better in business industries. Augmented reality is a virtual interactive method to reach out to as many people so they can bear the benefit of it.
E-commerce has been blessed since AR has been introduced in the market and virtual industries to serve all fields equally best because E-commerce gives their customer a chance to preview their choices in their own space and gets fully satisfied before their purchases.
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